ROLEX OYSTER PERPETUAL DATEJUST, SS STEEL 18K
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14th January, 2010

In 1945, to celebrate the company’s 40th anniversary, Rolex first released its storied Datejust watch. As the company’s flagship model at the time, it was only available in 18K gold. The launch of the Datejust was a historical moment for Rolex, as the line and look would still turn heads over sixty years later and [...]
In 1945, to celebrate the company’s 40th anniversary, Rolex first released its storied Datejust watch. As the company’s flagship model at the time, it was only available in 18K gold. The launch of the Datejust was a historical moment for Rolex, as the line and look would still turn heads over sixty years later and the moment foreshadowed the market that Rolex would ultimately dominate.
The modern Datejust epitomizes the signature values of Rolex: Innovative technology, hand-assembly, and classic, sober elegance. We are pleased to offer today this gents Rolex Oyster Perpetual Datejust model encased in stainless steel accompanied by its original “Jubilee” bracelet.
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